Getting Started

Start here to understand what Lam Meem is built for, how it differs from generic tools, and which part of the guide to read first. Developer setup notes are included later in this section only for teams reviewing the platform locally.

What Lam Meem Provides

Why It Is Different

How to use this guide

Prerequisites

• Node.js ≥ 22
• PostgreSQL database
• Environment file copied from .env.example

Quick start

1. Install dependencies and generate the Prisma client: npm run setup
2. Apply database migrations: npm run db:migrate -w @ellm/db
3. Seed demo data: npm run db:seed
4. Start the dev server for local testing: npm run dev → open http://localhost:3000 locally. Public links use https://lammem.com.

Demo Accounts

After seeding, use these accounts to switch between roles and understand the difference between the creator dashboard and the customer library.

The seeded workspace storefront is Growth Club (نادي النمو) at slug growth-club.

What to try first (5-minute tour)

1. Open the demo storefront: https://lammem.com/s/growth-club — note how buyers see products and offers.
2. Log in as creator@example.com → review dashboard metrics and the sidebar grouped by workflow.
3. Open Products → click an existing course → review editor tabs and the publish checklist.
4. Log in as student1@example.com → open /library and play a lesson to see the student experience.
5. Book the demo consultation at https://lammem.com/p/growth-club/consultation-30min, then confirm the session appears in the library.

Seeded Demo Stores (Use Cases)

Beyond the default Growth Club workspace (growth-club), the repo ships ready-made storefronts for common Saudi verticals — clinics, fitness, consulting, academies, digital templates, and venue rentals. Use them to explore templates, sales pages, and booking flows without building a store from scratch.

Core stores (main seed)

KSA vertical gallery (selected examples)

Each card below is a common use case. Log in with the owner email to open that workspace in the dashboard.

Ibtasima Dental — service booking

ibtasima-dental · clinic-bookings template · ibtasima@example.com · IBTASIMA10

Checkups, orthodontics, whitening — appointment-based services.

Storefront · Service page

Fit Riyadh — fitness & memberships

fit-riyadh · fitness-studio template · fit.riyadh@example.com · FITRIYADH10

Group classes, personal training, and monthly memberships.

Storefront

Masar Consulting — business growth

masar-consulting · coaching-practice template · masar@example.com · MASAR10

Strategy sessions, operations audits, and digital playbooks.

Storefront · Book session

Bridge Language — course academy

bridge-language · course-academy template · bridge@example.com · BRIDGE20

IELTS prep courses and private lessons — classic academy layout.

Storefront

Ihtiman Institute — certifications & cohorts

ihtiman-institute · course-academy template · ihtiman@example.com · IHTIMAN20

PMP, SHRM, exam banks, and corporate cohort enrollment.

Storefront

Templates Store — digital downloads

templates-store · digital-products template · templates@example.com · TEMPLATES15

Notion & Canva packs — instant download and monthly membership.

Storefront

Malikiyah Venues — facility rentals

malikiyah-venues · facility-rentals template · malikiyah@example.com · MALIKIYAH10

Wedding halls and conference rooms — daily pricing and bundles.

Storefront

Hudoo Space — mental health coaching

hudoo-space · coaching-practice template · hudoo@example.com · HUDOO15

Therapy and counseling sessions — virtual booking.

Storefront

Map scenarios to seeded stores

Full list (33 stores): packages/db/prisma/SEED-KSA-VERTICALS.md and packages/db/prisma/SEED-USERS.html — owner emails and URLs for every workspace.

User Journeys

This section summarizes the main end-to-end journeys in Lam Meem. Use it as a quick map before reading the detailed sections: what the store owner does, what the customer sees, and how product, checkout, library, and dashboard data connect.

Journey overview

Store owner journey: idea to first sale

flowchart LR
  idea["Idea or expertise"] --> type["Choose product type"]
  type --> build["Create product"]
  build --> store["Customize storefront"]
  store --> publish["Publish checklist"]
  publish --> share["Share link"]
  share --> order["First order"]
  order --> followup["Customer follow-up and analytics"]
          

Customer journey: browse to access

sequenceDiagram
  participant Buyer
  participant Store
  participant Checkout
  participant Library
  Buyer->>Store: Opens storefront or product page
  Store-->>Buyer: Shows details and price
  Buyer->>Checkout: Buys or books
  Checkout-->>Library: Grants access
  Library-->>Buyer: Shows lessons, files, or sessions
          

Booking journey: consultation or service

flowchart TD
  setup["Create bookable product"] --> availability["Set availability"]
  availability --> intake["Attach optional intake form"]
  intake --> productPage["Product page"]
  productPage --> slot["Buyer selects slot"]
  slot --> payment["Checkout"]
  payment --> customerSession["Session in customer library"]
  payment --> teamSession["Session in team dashboard"]
          

Subscription journey: recurring membership

stateDiagram-v2
  [*] --> Trial
  Trial --> Active: first successful payment
  Active --> Active: renewal succeeds
  Active --> PastDue: renewal fails
  PastDue --> Active: payment updated
  PastDue --> Cancelled: grace period ends
  Active --> Cancelled: cancellation
          

Use this journey for ongoing access products such as monthly memberships, communities, refreshed content, or resource libraries.

Team journey: invite to permissions

flowchart LR
  invite["Invite member"] --> role["Choose role"]
  role --> permissions["Customize permissions if needed"]
  permissions --> nav["Sidebar adapts to access"]
  nav --> work["Daily work"]
  work --> audit["Review audit log"]
          

Scenarios & Worked Examples

Practical walkthroughs based on common Saudi and GCC use cases, showing how creators move from product idea to sale and customer follow-up. Each scenario includes concrete field values, URLs, and expected outcomes.

How the platform fits together

Think of Lam Meem as two connected journeys: the buyer journey on the public storefront, and the store management journey in the dashboard. When you publish a product, the public sales page updates and becomes ready to share.

flowchart LR
  idea["Product idea"] --> editor["Create and edit product"]
  editor --> store["Storefront and sales page"]
  store --> checkout["Checkout or booking"]
  checkout --> library["Customer library"]
  checkout --> orders["Orders and customers"]
  orders --> growth["Analytics and growth"]
  growth --> editor
          

AI prompt examples that work well

Use these as starting points in the AI creation path or product editor suggest buttons. The best prompts name the product type, audience, promised outcome, format, and price.

Landing Page

The public marketing site at / introduces Lam Meem to prospective creators. It is bilingual (AR/EN), with RTL layout and Saudi-friendly Arabic terminology in the Arabic version.

Key sections

• Hero — Value proposition with persona tabs (trainer, consultant, content creator)
• How it works — Step-by-step journey from idea to launch
• Product types — 10 supported product formats
• Store templates — Industry-specific storefront presets
• Platform capabilities — Payments, AI, automations, analytics
• FAQ — Common questions for Saudi/GCC creators

Actions

• ابدأ مجانًا (Start free) → Sign up at https://lammem.com/auth?mode=signup
• تسجيل الدخول (Log in) → https://lammem.com/auth
• Language toggle (AR / EN) in the header
• Light/dark theme toggle

Who the landing page is for

Authentication

Lam Meem separates creator and customer sign-in so dashboard users do not get mixed with buyers accessing their library.

Creator auth (/auth)

Three tabs:

• دخول (Log in) — Email + password for workspace owners and team
• حساب جديد (New account) — Sign up with name, email, password, legal consents
• جوال (Mobile) — Phone-based auth (when configured)

The تعبئة الحساب التجريبي (Fill demo account) button auto-fills creator@example.com in development.

Customer auth (/auth/customer)

Buyers who purchased products sign in here to access their library. Button: الذهاب إلى مكتبتي (Go to my library).

Example: new creator signup

1. Click ابدأ مجانًا on landing → /auth?mode=signup
2. Enter name, email, password (min 8 chars)
3. Accept terms and privacy policy checkboxes
4. Submit → onboarding wizard opens (workspace name, industry template)
5. Complete or skip (تخطي) → land on empty dashboard ready for first product

Storefront (Buyers)

Each workspace gets a public storefront at /s/{workspace-slug}. This is the link creators share in campaigns, WhatsApp, social profiles, and ads. Demo: https://lammem.com/s/growth-club

Navigation

• المنتجات — Product catalog with search and filters
• التصنيفات — Category filter dropdown
• دخول مكتبتي — Customer library sign-in
• Section anchors: results, stats, trust, FAQ, CTA

Product pages

Individual products live at /p/{workspace-slug}/{product-slug}. Use these pages to explain benefits, show curriculum or availability, and send buyers to checkout or booking.

Bookable products (consultations)

Demo consultation: https://lammem.com/p/growth-club/consultation-30min

1. Browse available time slots on the product page
2. Select a slot — a hold is placed in your cart
3. Proceed to checkout and complete payment
4. Receive confirmation; session appears in your library

Checkout & Booking

Unified checkout for courses, downloads, memberships, and bookings. The buyer starts on a product page (/p/{slug}/{product}), reviews the offer and price, then finishes on a thank-you page with instant library access.

sequenceDiagram
  participant Buyer
  participant Store
  participant Pay as Moyasar
  participant Library
  participant Dashboard
  Buyer->>Store: Click Buy or Book now
  Store->>Pay: Send offer and amount
  Pay-->>Store: Payment confirmed
  Store->>Library: Grant product access
  Store->>Dashboard: Record order and customer
  Library-->>Buyer: Open content or session
          

Buyer journey (step by step)

1. Open the product page on your storefront → click Buy or Book now
2. Checkout opens at /checkout/{offerId} — review offer and price
3. Enter name and email (or sign in if already a customer)
4. Apply coupon code if available
5. Complete payment (Moyasar or mock checkout in dev)
6. Thank-you page → order confirmation + library link

Thank-you page

After successful payment (or free enrollment), buyers land on /thank-you/{orderId} with order summary, library link, and optional password setup for first-time buyers.

Mock checkout (local dev)

In development, set ALLOW_MOCK_CHECKOUT=true in your env file to complete purchases without Moyasar keys. A Complete mock checkout button appears instead of the card form.

Moyasar setup (production)

Use Moyasar when you are ready to accept real Saudi payments such as mada, cards, and Apple Pay.

1. Create a Moyasar account and get an API key
2. Dashboard → Settings → Integrations
3. Enter your Moyasar key and save — see Integrations screenshot
4. Enable payment methods in the Moyasar dashboard (mada, Visa, Apple Pay)
5. Test a small real purchase on your storefront

Booking-specific

• Buyer selects a calendar slot on the product page before checkout
• Slot holds expire after a configurable window if payment is not completed
• Intake forms may appear before checkout for coaching products
• Physical locations show on map for in-person services
• After confirmation the session appears in the customer library
• Google Calendar sync available for creators (Settings → Integrations)

Example: buying a course with a coupon

1. Open https://lammem.com/p/growth-club/launch-digital-product → click purchase CTA
2. On checkout, enter email (or sign in)
3. Enter coupon code if set (e.g. WELCOME10 from Coupons page)
4. In dev with ALLOW_MOCK_CHECKOUT=true, click complete — no real card needed
5. After confirmation → sign in at /auth/customer → course appears in library

Refunds

Dashboard → Orders → open order → Refund. Full refunds may revoke library access depending on your product settings. See Sales & Orders for details.

Payment methods (production)

Customer Library

The customer library is where buyers find everything they purchased or booked: courses, downloads, sessions, certificates, and messages. After purchase, buyers get instant access at /library without manual approval for digital products.

Sign in

1. Open /auth/customer (or «My library» from the storefront)
2. Enter email and password — demo: student1@example.com / password123
3. Click Go to my library → lands on /library

What customers see

• Enrolled products — Courses with progress tracking (% complete)
• Continue learning — Quick link to last or next incomplete lesson
• Lesson player — Video, text, quizzes at /learn/{courseId}
• Downloads — Digital files attached to products
• Sessions — Upcoming coaching/consultation appointments + join link
• Certificates — Earned after course completion (if enabled)
• Messages — Direct inbox with the creator

Learn player

When opening a course from the library, the student enters the learn player. The sidebar lists modules and lessons; the main area shows video, text, and quiz content. The goal is for students to always know where they are and what to do next.

Example: student completes a lesson

1. Sign in as student1@example.com / password123
2. Open /library → click Continue learning or course card
3. Select a lesson from the sidebar (or last lesson opens automatically)
4. Watch video → scroll to quiz at the bottom
5. Answer questions → progress saves automatically
6. Return to library — progress percentage updates on the card

Drip content (student view)

If the creator enabled drip scheduling, students see locked lessons until the release date or N days after enrollment. Free preview lessons are visible to visitors on the public product page without purchasing.

URL shortcuts

Dashboard Overview

The creator dashboard at /dashboard is where you manage products, orders, customers, marketing, operations, and settings. Sign in as creator@example.com to explore with seeded data.

Sidebar groups

Header controls

• معاينة (Preview) — Open storefront in new tab
• Notifications bell
• Language toggle (AR / EN)
• Theme toggle (light / dark)
• Time range filter for analytics (30 / 90 days, all)

Home page metrics (what each card means)

Products

/dashboard/products is the catalog for everything you sell: courses, consultations, memberships, bundles, and digital downloads. Each product gets a public sales page at /p/{workspace-slug}/{product-slug} and can have multiple pricing offers.

Products list actions

Creating a Product — In Depth

Product creation gives you three paths depending on how ready your idea is: AI-assisted creation for a quick first draft, quick create for a simple draft, or the full builder when you want to configure details before creation.

flowchart TD
  start["New product"] --> choice{"How ready is the idea?"}
  choice -->|"Rough idea"| ai["AI-assisted creation"]
  choice -->|"Basic details ready"| quick["Quick create"]
  choice -->|"Full launch setup"| full["Full builder"]
  ai --> editor["Review, then product editor"]
  quick --> editor
  full --> editor
  editor --> publish["Publish checklist"]
          

Step 0 — Choose your creation path

From the products list, click منتج جديد. You arrive at the path selector with three options:

Path A — AI-assisted creation

1. Describe your idea — Write what you're selling, who it's for, and the outcome. Add local context where useful, such as "for Riyadh small business owners" or "for employees preparing for promotion."
2. Add sources (optional) — Paste notes, bullet points, or landing page copy to ground the AI draft.
3. Pick tone — Professional, inspiring, friendly, or energetic.
4. Generate draft — AI returns editable sections: title, short description, suggested price, category, audience, and (for courses) a module/lesson content plan.
5. Review & apply — Edit any section inline, regenerate individual parts, then تطبيق على المنتج (Apply to product) to populate the wizard.
6. Finish in wizard — Complete remaining steps and create the product.

Path B — Quick create

Click إنشاء مسودة (Create draft). You are redirected to the product editor with a checklist of remaining tasks.

Path C — Full builder (6-step wizard)

The full wizard shows a stepper (خطوات إنشاء المنتج) and a live preview card on the left that updates as you type. Changes autosave locally, so you can leave and return later without losing the draft.

Wizard steps overview

Step 1 — Basics

• Product type — Choose from 11 types (see table below). This determines which fields appear in later steps and what gets created in the database (e.g. course structure, booking config).
• Title — Minimum 3 characters. Duplicate titles show a warning.
• Category — Optional taxonomy for storefront filtering.
• Short summary — First 200 characters of description; shown on product cards and search results.

Step 2 — Pricing & offer

Default billing type by product type:

Step 3 — Content (type-specific)

Step 4 — Media

• Drag & drop or pick from مكتبة الوسائط (Media library)
• Recommended: 1600×900 JPG or PNG
• Cover is optional — you can add it later without blocking draft creation
• AI can generate cover images in the editor (requires OPENAI_API_KEY)

Step 5 — Description & advanced

• Full description — Markdown editor with bold, lists, headings, links
• AI suggest — اقتراح button generates sales copy in-context
• Writing prompts — Guided questions: what will they learn? who's the audience? what's unique?
• Advanced settings (collapsible):
  • معرّف الرابط (Slug) — lowercase Latin, auto-generated if empty
  • الظهور (Visibility) — public / private / unlisted

Step 6 — Review & create

Review title, type, price, and status. Click إنشاء المنتج (Create product). On success you are redirected to the product editor with ?next=checklist to highlight remaining tasks.

Sticky bar controls (all wizard modes)

Autosave: يتم حفظ التغييرات تلقائياً — your progress is stored locally. If you return, choose متابعة التحرير (Continue editing) or البدء من جديد (Start fresh).

Validation rules

• Title: minimum 3 characters, must not duplicate an existing product title
• Slug: lowercase Latin letters and hyphens only (if provided)
• Price: 0 to 999,999
• Event dates: end must be after start
• Product limit: blocked if workspace plan limit reached (link to billing upgrade)

Product Editor — In Depth

After creation, every product opens in the editor at /dashboard/products/{productId}. This is where you configure what the buyer sees: sales page, content, offers, booking, settings, and publish status.

Editor layout

Tab: Overview نظرة عامة

Start here because these fields most directly affect buyer trust and conversion: title, price, cover, description, and visibility.

Tab: Content المحتوى

Label and contents vary by product type:

Adding course content

See the detailed guide: Course content — modules, lessons, quizzes.

Tab: Audience الجمهور

• Customers — Enrolled buyers, grant/revoke access, view progress
• Reviews — Customer ratings and testimonials (if enabled)

Tab: AI Assistant المساعد الذكي

• Course outline — AI generates module/lesson structure from title + description
• Lesson sequences — Batch-generate lesson content
• Quizzes — Auto-generate questions from lesson content
• Cover image — DALL·E cover generation (OpenAI key required)
• Transcription — Whisper transcript for uploaded videos

Tab: Settings الإعدادات

Sidebar publish checklist

The left sidebar shows a checklist that updates as you complete requirements. Click any incomplete item to jump to the relevant tab/section.

Course Content — Modules, Lessons & Quizzes

course and cohort products have a curriculum: Modules (chapters) → Lessons → text + video + quiz. Managed from the product editor Content tab; each lesson has its own editor.

Content structure

Product (course)
├── Module 1 — e.g. "Basics"
│   ├── Lesson 1 — video + text + quiz
│   ├── Lesson 2 — text only
│   └── Lesson 3 — video + free preview
├── Module 2 — e.g. "Practice"
│   └── ...
└── Module 3

Step 1 — Open the curriculum

1. Dashboard → Products → open your course
2. Click the Content tab (المحتوى)
3. The Curriculum section lists all modules and lessons

Step 2 — Add a module (chapter)

1. Type the module name in New module (وحدة جديدة)
2. Click Add module (إضافة وحدة)
3. A card appears showing lesson count and total duration

Module actions (⋯ menu)

Step 3 — Add a lesson

1. Inside a module, type the lesson title in New lesson (درس جديد)
2. Click Add lesson (إضافة درس)
3. The lesson editor opens at /dashboard/lessons/{id}

Lesson actions (from curriculum)

Step 4 — Lesson editor (4 tabs)

Fill the tabs, then click Save lesson (حفظ الدرس) once at the bottom.

Content tab

• Lesson title — shown in curriculum and player
• Lesson content — rich text (headings, lists, quotes, links) below video
• Embedded media — images, videos, Mermaid diagrams, LaTeX math
• AI summary — generate from video/text and insert into content
• Translate — translate lesson (OpenAI)
• Pinned tutor — fixed instructor message for students

Media tab

• Upload or pick video from media library — shown in library player
• Auto-transcription (Whisper) starts after upload
• Text-only lessons work without video

Quiz tab

Option A — AI: Click Generate quiz → review → Apply → Save lesson.

Option B — Manual: Quiz title → Add question → prompt + 4 choices + correct answer → Save.

Settings tab

• Module — move lesson to another module
• Duration — auto (video + text + quiz) or manual override
• Release date — drip unlock datetime (empty = immediate)
• Status — draft / published / archived
• Preview before purchase — free lesson for visitors

Step 5 — Save & publish

1. Click Save lesson — changes apply per status and schedule
2. Return to product editor — check sidebar publish checklist
3. Publish product when module + lesson + offer + cover + description are complete

Drip scheduling

Student experience

1. After purchase → /library
2. Select course → module/lesson list
3. Open lesson → video player + text + quiz
4. Quiz answers tracked in progress
5. Certificate on completion (if enabled)

Storefront Customization (Creator Dashboard)

From /dashboard/settings/storefront you control the look and content of your public storefront (/s/{slug}). Changes appear to visitors after save — use the Preview button in the top bar to verify.

Getting to settings

1. Sign in as creator → Dashboard
2. Settings → Storefront (or go directly to /dashboard/settings/storefront)
3. Pick a section from the sidebar → edit → save
4. Click Preview at the top to open the storefront in a new tab

Identity & basics

Theme & templates

Two related areas: Theme for colors and fonts, and Templates for industry-ready layouts (training, consulting, centers, etc.).

Content sections (enable as needed)

SEO & footer

• SEO — Page title and description for search engines
• Footer — Legal links, social media
• Custom code — CSS/JS (requires a plan that supports it)
• Store assistant — Help bot for visitors (if enabled)

AI assistant for storefront copy

Several sections offer AI suggest — generates Arabic copy suited to your industry (hero, FAQ, testimonials). Review before saving.

Integrations (payments & calendar)

Workflow: launch a new storefront

1. Identity → name, logo, description
2. Templates → pick your industry template
3. Theme → brand color
4. Section order → enable what fits (products, FAQ, testimonials…)
5. Integrations → Moyasar for production
6. Preview → test on mobile
7. Publish first product → see Publishing checklist

Before sharing your storefront link

• Test the storefront on mobile, since most visits come from WhatsApp or social links.
• Make sure the first two or three catalog products have clear covers and short descriptions.
• Show a contact method in the footer or FAQ.
• For in-person products, confirm city, location, and attendance instructions are visible.

Coaching & Booking — Setup to Session

coaching (1:1 consultation/training) and service (clinic visit/appointment) products use availability windows and a calendar instead of a curriculum. The buyer picks a slot on the product page → pays → the session appears in their library.

flowchart LR
  setup["Product setup"] --> availability["Availability windows"]
  availability --> page["Product page"]
  page --> slot["Buyer selects slot"]
  slot --> checkout["Checkout"]
  checkout --> session["Session in library"]
  checkout --> dashboard["Sessions dashboard"]
          

Which type to use

Step 1 — Create a bookable product

1. New product → Coaching (coaching) or Service visit (service)
2. Fill title, description, cover on the Overview tab
3. Add an offer with price (single session or package)
4. Open the Settings tab → availability & booking section

Step 2 — Configure availability windows

Add a time window per weekday (e.g. Sunday 9:00–17:00).

Step 3 — Intake forms

Collect pre-session info (goals, background). Create forms at /dashboard/intake-forms and link them to an availability rule or product settings.

Step 4 — Locations & calendar

• Locations (/dashboard/locations) — physical branch or virtual link in booking confirmation
• Google Calendar — Settings → Integrations; blocks busy slots automatically
• Availability exceptions — holidays or extra hours from the same settings screen

Step 5 — Buyer journey (book & pay)

1. Open product page — e.g. https://lammem.com/p/growth-club/consultation-30min
2. Pick a calendar slot → temporary hold placed
3. Complete checkout — see Checkout & Booking
4. Confirmation email → session in Customer library

Step 6 — Manage sessions (creator dashboard)

All upcoming and completed bookings live at /dashboard/coaching-sessions («My sessions» in the sidebar).

What the customer sees after booking

Demo account with sessions: coaching.student@example.com / password123 (email verification may be required outside dev).

Full workflow: launch a consultation

1. Create coaching product → «30-minute consultation»
2. Settings → add availability (e.g. Sun–Thu 10:00–18:00)
3. Link intake form (optional)
4. Set virtual or in-person location
5. Publish → test booking from storefront
6. Monitor session in My sessions after first booking

Subscriptions & Memberships

membership products sell recurring access (monthly/yearly) with auto-renewal. Configure offers in the product editor; manage active subscriptions at /dashboard/subscriptions.

stateDiagram-v2
  [*] --> Trial
  Trial --> Active: first successful payment
  Active --> Active: renewal succeeds
  Active --> PastDue: payment fails
  PastDue --> Active: payment updated
  PastDue --> Cancelled: grace period ends
  Active --> Cancelled: customer or team cancels
          

Create a subscription product

1. New product → type Membership (membership)
2. Overview → Offers → add offer with billing type subscription
3. Set price, interval (monthly/yearly), and free trial days
4. Link included content (courses, downloads…) per product settings
5. Publish → appears on storefront as recurring subscription

Subscription offer fields

Subscriptions dashboard (creator)

Subscriber experience

1. Chooses membership on storefront → pays (or starts free trial)
2. Recurring subscription created in Moyasar
3. Instant library access
4. Each renewal extends access automatically
5. Failed payment → past due; access may revoke after grace period

Managing subscriptions as creator

• Filter by product, status, or search by email
• View details — start date, last payment, next period
• Cancel a customer subscription (stops future renewals)
• Track MRR trends in Analytics

Publishing Checklist

A product can be saved as draft at any point. Before going live, make sure a buyer can understand the product, pay for it, and access the content or booking without manual help.

Common requirements (all types)

Type-specific requirements

End-to-end: course launch workflow

1. Create — Full wizard or AI path → type course
2. Content — Add modules and lessons in Content tab (or use AI outline)
3. Cover — Upload 1600×900 image in Overview
4. Description — Write sales copy with AI assist
5. Pricing — Set offer price (or create free offer)
6. Preview — Click معاينة صفحة البيع to see buyer view
7. Publish — Toggle status to منشور
8. Verify — Open storefront, find product in catalog, test checkout

End-to-end: consultation launch workflow

Detailed guide: Coaching & Booking.

1. Create — AI or full wizard → type coaching
2. Booking — Configure session duration and booking type in Overview
3. Availability — Settings tab → add weekday/time rules (or link Google Calendar)
4. Intake form — Optional pre-session questionnaire in Settings
5. Location — Link virtual URL or physical location if in-person
6. Price — Set per-session or package price in offers
7. Publish — Complete checklist → publish → test booking on storefront

Sales & Orders

Use this section to track payments, coupons, refunds, and payouts after you start selling.

Orders

• View all purchases with status (paid, refunded, failed)
• Filter by date range, product, customer
• Issue refunds from order detail
• Export for accounting

How to issue a refund

1. Dashboard → Orders (الطلبات)
2. Search by customer email or order ID
3. Open order detail → click Refund (استرداد)
4. Choose full or partial amount → confirm
5. Customer access may be revoked automatically depending on product settings

Coupons

• Create promo codes with % or fixed SAR discount
• Set max uses, expiry date, product restrictions
• Track redemption count per code

Example: create a launch coupon

Payouts

After Moyasar settles payments, net earnings appear on the Payouts page. Connect bank details in Settings → Billing, then request transfers according to your plan schedule.

Customers

Use the Customers area to manage access, progress, messages, and manual enrollments for corporate or offline sales.

Customer management

• See all buyers with enrollment status per product
• Grant or revoke access manually
• View purchase and subscription history
• Send direct messages from the inbox
• Post announcements to all enrolled customers

Example: manually enroll a corporate client

1. Customers → search or click Add customer
2. Enter email (creates account invite if new)
3. Open customer profile → Grant access (منح الوصول)
4. Select product → confirm — no checkout required
5. Customer receives email and sees product in /library

Example: send an announcement

1. Dashboard → Announcements (الإعلانات)
2. New announcement → title + body (Markdown supported)
3. Target: all customers, or filter by product enrollment
4. Publish — appears in customer library notification area

Leads & forms

Capture emails via lead forms (/dashboard/forms) with optional double opt-in. Intake forms (/dashboard/intake-forms) collect pre-session questionnaires for coaching.

Marketing & Growth — comprehensive guide

After publishing products, growth tools help you understand performance, automate follow-up, and run email or WhatsApp campaigns.

flowchart LR
  traffic["Traffic / ad"] --> funnel["Sales funnel"]
  funnel --> checkout["Checkout"]
  checkout --> auto["Welcome automation"]
  checkout --> analytics["Analytics"]
  analytics --> campaign["Email / WhatsApp campaign"]
  campaign --> affiliate["Affiliate partners"]
          

Analytics (/dashboard/analytics)

Funnels (/dashboard/funnels)

Automations (/dashboard/automations)

Triggers include order.paid, enrollment.created, checkout.abandoned, learner.at_risk, and subscription events.

Email & WhatsApp campaigns

Affiliates (/dashboard/affiliates)

Leads & forms

Lead forms (/dashboard/forms), leads inbox (/dashboard/leads), intake forms for coaching — see Coaching & booking.

Operations — comprehensive guide

Day-to-day tools for locations, coaching sessions, bank payouts, and audit compliance.

Locations (/dashboard/locations)

Physical branches, clinics, or virtual meeting defaults for coaching, service, and event products.

Coaching sessions (/dashboard/coaching-sessions)

Configure availability in Coaching & booking.

Payouts (/dashboard/payouts)

Audit log (/dashboard/audit)

Team change history — who edited products, orders, or settings and when.

AI Assistant

/dashboard/assistant is the hub for AI capabilities across the platform: writing, summarizing, outlines, quizzes, storefront copy, and campaigns.

AI features

Usage caps and cost estimates appear on the dashboard home and next to each AI action.

When to use which AI feature

Settings — comprehensive guide

The settings hub at /dashboard/settings controls your workspace: region and tax, platform plan, customer payments, integrations, team, and terminology. Public storefront appearance has a dedicated guide in Storefront customization.

Settings structure

Settings use two levels: primary tabs (General · Storefront · Team) and secondary pills at the top (Billing · Payments · Integrations · Notifications · Terminology · Developer).

General — workspace

/dashboard/settings/general sets operational basics. The progress bar reminds you of incomplete sections (regional · billing · category).

Regional section

• Country — affects tax ID validation and invoice format
• Default currency — usually SAR for Saudi Arabia
• Default locale — Arabic or English storefront UI
• Timezone — critical for booking slots and reminders (Asia/Riyadh)
• Tax rate — e.g. 15% VAT in KSA

Legal billing entity

• Legal name — appears on customer invoices
• Tax ID — 15 digits for Saudi commercial registration
• Business address — for invoices and compliance
• Invoice prefix — e.g. INV for invoice numbering

Category and plan

Business category helps marketplace discovery. The Plan card shows your current tier with a quick link to Billing.

Billing — platform SaaS plan

/dashboard/settings/billing manages your subscription to the platform (not customer checkout — see Payments).

• Current plan — Free, Pro, or Enterprise tiers
• Upgrade / downgrade — monthly or yearly billing cycle
• Payment method — Moyasar card for platform fees (production)
• Limits — products, team members, monthly AI generations
• Commission — platform fee on customer sales per plan
• Invoice history — past platform subscription invoices

Payments — accepting customer money

/dashboard/settings/payments is a quick status dashboard before diving into Integrations.

Integrations

/dashboard/settings/integrations connects external services. Each integration shows source: workspace · platform · unconfigured.

Platform-level AI keys (OpenRouter, OpenAI) are environment variables — see AI assistant.

Notifications

/dashboard/settings/notifications controls your team-member alerts — not customer transactional email (sent automatically on purchase/booking).

Terminology

/dashboard/settings/terminology customizes labels across storefront and dashboard — especially useful for Saudi verticals with different wording preferences.

1. Pick an industry template (training, health, consulting…) as a starting point
2. Edit labels in product-type and storefront UI tables
3. Leave a field empty to revert to the default label
4. Save — storefront and dashboard update immediately

Team

/dashboard/settings/team invites colleagues and assigns roles. Full permission matrix in Team roles.

1. Enter the member's email
2. Choose a role (Admin, Editor, Support, Finance, Instructor, Marketing…)
3. Send invite — acceptance link arrives by email
4. Change role or revoke pending invites from the same page

Developer

/dashboard/settings/developer creates MCP tokens for Cursor or external tools. Requires MFA on your account.

• Token name — reminder of usage (e.g. «Local Cursor»)
• Capabilities — read/write products, orders, workspace…
• Workspaces — limit which stores the token can access
• One-time display — copy the token when created; it won't be shown again

Storefront (look & content)

The Storefront tab has 25+ sections: identity, theme, templates, section order, SEO, and more. Detailed guide with screenshots: Storefront customization.

Workflow: configure a store from scratch

1. General — KSA · SAR · Asia/Riyadh · 15% VAT
2. Storefront → Identity — name, slug, logo
3. Storefront → Template + Theme — colors and sector layout
4. Integrations — Moyasar for production
5. Terminology — your industry template
6. Team — invite editor or support
7. Publish first product — test the full journey

Settings troubleshooting

Product Types

Choose product type based on how the buyer receives value: learning content, a booked appointment, downloadable files, recurring access, or a bundle. The type controls checkout, tabs, and publishing rules.

Choosing the right type

Team Roles

Workspace members see different dashboard navigation based on role. Roles are backed by the platform permission matrix and control what each member can view or manage across products, orders, customers, marketing, settings, payouts, and integrations.

Default roles

Permissions by area

Custom permissions

Quick role picker

URL Reference

Quick reference for key platform paths. The official domain is https://lammem.com; append the paths below to that domain.

Frequently Asked Questions

Common questions from Saudi and GCC creators using Lam Meem.

Getting started

Products & publishing

Payments & pricing

Content & students

Booking & consultations

Subscriptions & memberships

Team & platform

Marketing & growth

Security & integrations

Glossary

Key terms used across the dashboard and this guide.

General Terms

Products & Pricing

Customers & Access

Content & Learning

Booking & Services

Marketing & Analytics

Settings & Integrations

Troubleshooting

A reference for common issues during testing or operation, with direct checks for likely causes.

App won't start

• Run npm run setup to install deps and generate Prisma client
• Ensure DATABASE_URL is set and PostgreSQL is running
• Run migrations: npm run db:migrate -w @ellm/db

Empty dashboard / no products

• Seed the database: npm run db:seed
• Log in as creator@example.com (owner of growth-club workspace)

Checkout fails locally

• Set ALLOW_MOCK_CHECKOUT=true in your .env
• Leave Moyasar keys empty for mock mode

AI returns stub/demo text

• Set OPENROUTER_API_KEY for text AI features
• Set OPENAI_API_KEY for images and transcription
• Check DISABLED_AI_KINDS is not blocking the feature

Onboarding wizard blocks dashboard

Click تخطي (Skip) → confirm to bypass the setup wizard.

Product won't publish — checklist incomplete

• Open product editor sidebar — red items show what's missing
• Common gaps: no cover image, empty description, no active offer, course without lessons
• Click each checklist item to jump directly to the fix

Video upload stuck or transcription pending

• Large files may take time — check Media library for processing status
• Whisper transcription requires OPENAI_API_KEY — without it, status stays idle
• Lesson can be published with video only; transcription is optional

Storefront shows empty catalog

• Products must be published AND public visibility
• Check Settings → Storefront — «Products» section must be enabled
• Verify correct workspace slug in URL

Booking slots not appearing

• Coaching product needs availability rules in Settings tab
• Check timezone — slots generate in workspace timezone
• Google Calendar sync may block slots marked busy externally